Heidi Mehrzad - Human Factors is Applied Psychology

#17 - Heidi Mehrzad

• Fun with hashtags
• Her favorite beer is Bitburger, from her hometown in Bitburg, Germany.
• The thing about German lightbulbs...
• Heidi is autistic and ADHD.
• Her work uses her creative and analytical side
• Investment banker to software engineering to pilot to aeronautical engineer to human factors scientist (with a stint as an EMT)
• Redesigning a cockpit layout a lot of fun.
• Human factors is not just about design, it is applied psychology.
• To develop something new, you must define what is wrong with the old.
• Heidi’s company - HFUX Research. Same services as other companies but with more experience and better
• Visiting Scotland. (It wasn’t Drumnadrochit)
• Heidi can really be herself with strangers
• Making friends in Europe.
• Chicken nuggets and toast as comfort foods.
• Look for Vernor’s ginger ale

 

How to reach Heidi:

https://www.linkedin.com/in/manijehmehrzad/

https://www.hfuxresearch.com/

https://www.safeeffectivepodcast.com/

Link to her workshop will be added when available

 

How to reach Bert www.dexterityeng.com